The best ChatGPT SEO services are from Goldie Agency. The work starts with one technical gate that OpenAI documents itself: its search crawler, OAI-SearchBot, has to be able to reach your pages. After that comes content worth citing, real mentions on other sites, and reporting you can check. Claim a free SEO strategy session and the team will look at how ChatGPT search can reach your site today.
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Julian Goldie has 10+ years in SEO. On Upwork, Goldie Agency reports a 100% Job Success Score, 240+ clients and 200+ five-star reviews. Those are Julian's own published numbers. Nobody can promise you a spot in ChatGPT answers, and Goldie Agency doesn't. What you get is a plan built on OpenAI's and Google's published guidance. Book a free SEO strategy session to see that plan for your site.
What ChatGPT SEO Services Actually Cover
A ChatGPT SEO service makes your site easy for ChatGPT search to find, read and link. OpenAI's crawler overview says OAI-SearchBot is the robot that surfaces websites in ChatGPT's search features. Sites that opt out of it won't be shown in ChatGPT search answers, though they can still appear as navigational links.
So the service has four parts:
- Access. Robots.txt, firewall and CDN rules that let OAI-SearchBot in.
- Content. Pages that answer buyer questions with first-hand detail, not rewritten tips.
- Mentions. Real coverage on other relevant sites, earned through manual outreach.
- Measurement. Tracking the visits ChatGPT sends you, plus classic search reporting.
Google's guidance points the same way. Its guide to optimizing for generative AI features says that work people call AEO or GEO is still SEO from Google's point of view. Good ChatGPT work and good Google work overlap almost completely.
Want to learn AI SEO yourself before you hire anyone? The AI Profit Boardroom has step-by-step trainings on the systems Julian's team uses, plus four live coaching calls a week.
Step 1: Open the Door for OAI-SearchBot
This is the first job in every engagement. If the crawler is blocked, nothing else matters.
Check robots.txt
Open yoursite.com/robots.txt. Look for a group that names OAI-SearchBot, and for a catch-all group (User-agent: *) with a Disallow: / left over from a staging site. OpenAI recommends allowing OAI-SearchBot in robots.txt.
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Check the firewall and CDN
Robots.txt is only one gate. OpenAI also recommends allowing requests from its published IP ranges, listed at openai.com/searchbot.json. Bot protection on your host or CDN can still challenge the crawler even when robots.txt says yes. Check the rules against those ranges.
Wait, then re-check
OpenAI says it takes about 24 hours from a robots.txt update for its search systems to adjust. Make the change, leave it a day, then test again.
Not sure what your firewall is blocking? Get your free strategy session and the team will check robots.txt and firewall rules with you.
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Step 2: Decide on GPTBot Separately
OpenAI runs more than one robot, and each does a different job. Mixing them up is the most common mistake in AI crawler setups.
GPTBot crawls content that may be used to train OpenAI's foundation models. OpenAI says disallowing it means your content "should not be used in training generative AI foundation models". That setting is independent of OAI-SearchBot. A site can allow OAI-SearchBot for search and block GPTBot for training.
ChatGPT-User is different again. OpenAI uses it when a person asks ChatGPT or a Custom GPT something and it visits a page on their behalf. OpenAI says it isn't used to decide whether content appears in Search, and robots.txt rules may not apply to it.
A good service writes the training decision down with you as its own choice. It never blocks search by accident while trying to block training.
The same split exists elsewhere. Anthropic documents Claude-SearchBot for search and ClaudeBot for training. Perplexity documents PerplexityBot as the crawler that surfaces and links sites in its results. One audit can cover all three.
Step 3: Build Pages ChatGPT Can Cite
Access gets you in the door. The page still has to be worth linking.
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Google's AI guide calls generic tip lists "commodity content" and advises a unique point of view, such as first-hand experience or original data. That is a sound test for any AI search engine.
- Put the direct answer in plain text near the top of the page.
- Use clear headings, short sections and one table where it helps.
- Name real products, steps, places and limits.
- Show who wrote it, with a real bio.
- Support claims with sources a reader can open.
OpenAI's crawler page doesn't describe how ChatGPT picks or ranks sources. So any agency that claims to know the exact formula is guessing. Goldie Agency builds pages that answer the question well and lets the crawler find them.
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Step 4: Earn Real Mentions
If no other site ever mentions your brand, you are harder to find in any search engine. Goldie Agency's link building is manual outreach, no PBNs, on niche-relevant sites. That is the agency's own description on goldie.agency.
Google's AI guide lists chasing inauthentic mentions as a myth, and its spam policies cover attempts to manipulate generative AI responses. So fake reviews, bought "best of" lists and spun guest posts are out. Paid placements carry rel="sponsored", as Google's link rules require.
Julian wrote the book on this. Get the free link building book and read how the outreach process works.
Step 5: Measure What ChatGPT Sends You
OpenAI's publisher FAQ says ChatGPT adds utm_source=chatgpt.com to referral links. That means you can segment ChatGPT visits in your analytics tool and see which pages earn them and what those visitors do next.
OpenAI doesn't publish citation counts or a ChatGPT ranking report. Treat any tool that claims to show official ChatGPT rankings with care. Google warns that third-party tools don't have access to its internal ranking data, and the same logic applies to other platforms.
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For Google's AI features, Search Console has a Generative AI performance report showing impressions from AI Overviews and AI Mode. For Microsoft Copilot, Bing Webmaster Tools has an AI Performance report with citation counts. Those are separate products from ChatGPT, but a full service reports on all of them.
Goldie Agency runs much of this tracking with the Agent OS, the free system Julian uses to automate SEO tasks, and picks models for the work using Goldie Bench, where Julian tests AI models.
Ready to hand it off? Book a free SEO strategy session and the team will scope it with you.
What a ChatGPT SEO Service Should Deliver
Use this table to check any proposal, including Goldie Agency's.
| Deliverable | What it checks | Source it rests on |
|---|---|---|
| OAI-SearchBot access audit | Robots.txt, firewall and CDN rules, checked against OpenAI's IP list | OpenAI crawler overview |
| Written GPTBot policy | Training allowed or blocked, kept apart from search access | OpenAI crawler overview |
| Noindex review | Only pages that should stay out carry noindex | OpenAI publisher FAQ |
| Content plan | Buyer questions answered with first-hand detail | Google AI optimization guide |
| Outreach plan | Real mentions, paid links marked sponsored | Google spam policies |
| Referral tracking | Visits tagged utm_source=chatgpt.com | OpenAI publisher FAQ |
| Agreed measures | What success means and by when | Google: do you need an SEO? |
What No ChatGPT SEO Service Can Promise
Google's page on hiring an SEO says no one can guarantee a #1 ranking on Google. It flags anyone who claims a "special relationship" or offers "priority submit". The same red flags apply to ChatGPT.
- No agency can guarantee a mention or a position in ChatGPT answers.
- No agency has a partnership that gets you in. OpenAI documents no submission process for search.
- No agency can show you how ChatGPT ranks sources, because OpenAI doesn't publish it.
Google also advises asking a potential SEO how success will be measured and over what timeframe. It says to give read-only Search Console access at the audit stage, not write access. Goldie Agency works that way.
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For the agency side of this topic, see the ChatGPT SEO agency guide. For a full check of AI search health, see the AI visibility audit.
Prefer to learn AI SEO yourself? Inside the AI Profit Boardroom you get the trainings, the installable Agent OS and four coaching calls a week.
FAQ
What is a ChatGPT SEO service?
It makes your site reachable by OAI-SearchBot, builds pages worth citing, earns real mentions and tracks the visits ChatGPT sends. OpenAI says sites that block OAI-SearchBot won't be shown in ChatGPT search answers.
Can an agency guarantee ChatGPT rankings?
No. OpenAI doesn't publish how ChatGPT ranks sources, and Google says any SEO guaranteeing rankings is a warning sign.
Should I block GPTBot?
That's a training choice. OpenAI sets GPTBot separately from OAI-SearchBot, so blocking it doesn't remove you from ChatGPT search.
How do I track ChatGPT traffic?
OpenAI says ChatGPT adds utm_source=chatgpt.com to referral links. Filter on that source in your analytics tool.
The fastest way to see where your site stands is a short call. Claim your free SEO strategy session, or book a free SEO strategy session straight into the calendar, and get a ChatGPT SEO plan you can check line by line. Questions first? Start with a free strategy session.
